FUELING ATHLETES. UNLEASHING POTENTIAL.

INSIDE EVERY DOG IS AN EXTRAORDINARY ATHLETE

You don’t waste that kind of potential. You train it. Fuel it. Unleash it. You activate the power that sits ready and waiting inside every muscle and fill every last cell with the nutrients to help dogs push harder, go further and achieve peak performance.

For the last 50 years, we’ve used the power of nutritional science to fuel dogs’ athletic abilities and unleash their full potential.

SWAYED BY NOTHING BUT SCIENCE

As dog food trends come and go, we remain focused on proven nutritional science. Because when it comes to dogs’ sole source of nutrition — what they eat every day— it seems simple to us: dogs’ needs should always come first.